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· Search Engine Optimization (SEO)
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Orange County Integrated Marketing
What is Integrated Marketing? Integrated Marketing Communications (IMC) combines elements of both online and traditional marketing to maximize the impact of your marketing efforts, while minimizing cost. Communications are targeted toward specific audiences while, at the same time, providing improved accountability for each medium utilized. Online marketing includes search engine optimization (SEO), pay per click (PPC), e-mail broadcasts, social media and more. Traditional marketing includes brochures, advertising, public relations, trade shows and more. I can assist in selecting the right channels to deliver your message and then ensure that all channels are efficient and delivering consistent messages that builds upon each other.
Five aspects to consider when evaluating your marketing communications.
1. It’s not about your product or service! It's about solving your customer's problem, meeting their needs and understanding their perspective.
2. You need a customer data base. It’s important to leverage your existing customer base – reaching out to them for repeat sales and asking them to refer new customers to you.
3. Help prospects "get to know you” first before trying to close the sale. People need to feel comfortable with your product/service and that you can meet their specific needs.
4. The Internet is here to stay. If you have a website, it should be optimized for the best results. If you don’t have a website, let’s review your strategy and see how one could be beneficial.
5. Integrate your marketing and sales efforts. Not all businesses have sales personnel, but if you do, you need to ensure that they are leveraging your marketing efforts. If you don’t have sales personnel you need to integrate your different marketing methods to ensure that consistent messages are reaching your target audience.
Templeton Integrated Marketing works with businesses, both large and small, to provide a wide range of marketing services. Whether you need help with a single project or your company would like to outsource an entire function, Templeton Integrated Marketing can provide the needed marketing expertise. I invite you to take some time to look through my website. I am sure that you’ll find at least a few ideas that you apply to your business. Then call me and we can discuss your particular needs and how I could best help you grow your business – my number is 714-655-8461.