Welcome to
Templeton Integrated Marketing

Hi, I’m Donna Templeton and I’m a marketing professional with over 20 years experience in all facets of business-to-business marketing and sales. I work with all sizes of businesses to help them determine their strategic objectives and turn them into effective marketing programs. I have a unique perspective on marketing, having excelled as a salesperson and business developer enabling me to excel at producing messages and tools that drive results.  I have strong research, planning  and analytic skills so I can help you understand where you fit in the market, write a plan that details what to do and what you can expect and then give you the tools to track your progress.

What is “Integrated Marketing”

For the longest time marketing consisted of the offline marketing – personal sales with their materials supported with mass advertising.  Then the Internet came along and the technology savvy promoted online, achieving success in selected areas and to a limited audience.  Times have changed and online marketing is not just for the technology savvy anymore.  By leveraging both offline and online marketing you can reach your target audience in multiple ways and enhance your effectiveness.  Let me work with you to determine which mediums to use to reach your market and have them all working together towards your business success.

"Traditional" (Offline) Marketing Background

My traditional experience comes from Director level positions, managing large marketing departments and all the elements of the promotional mix: public relations, advertising, collateral, tradeshows and sales training and presentations.  With regards to collateral – you name it and I’ve created it: brochures, product sheets, newsletters and direct mail.  I have outstanding project management skills and can work with your preferred graphic team or my network of creative professionals.

Online Marketing Background

I have a Masters Certificate in Internet Marketing from the University of San Francisco that compliments my traditional expertise so that I can offer a complete and integrated markting strategy for your company.  My areas of expertise include:  online strategy, web wireframes, search engine optimization (SEO), pay per click (PPC), analytics and social media. I am the creator of this site and can help you build and/or improve your website.   

Why You Should Consider Templeton Integrated Marketing

You’re good at what you do…your passion is with your core service, not in marketing.  You need to let the world know what it is that you offer and why you’re better than the competition.  I offer professional marketing solutions, specific to your needs without the high costs associated with large agencies.
 

If you have a project that you would like to discuss, please contact me at donna@templetonintegratedmarketing.com or go to the contact page.

Education and Training

Masters Certificate, Internet Marketing University of San Francisco

MBA, Pepperdine University, Los Angeles

BA, Marketing, California State University, Fullerton

Additional Training

• Public Relations: Strategies for Success
• Finance for the Non Financial Manager
• Planning & Developing New Products and Markets
• Managing the Marketing Communications Mix
• Message Mapping
• Managing in the 21^st Century
• Brand Fundamentals
• Negotiating to Win - Mastering the Complex Sale

Professional Affiliations

• IABC – International Association of Business Communicators, Orange County
• OC/PRSA – Orange County Public Relations Society of America