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E-Mail Marketing

E-mail marketing may not be getting all the hype in the news that Social Media is getting, but it is a key element of Internet Marketing.  E-mail is a very efficient way to keep in touch and provide value to both existing clients and new prospects.  According to Constant Contact, the average ROI associated with e-mail campaigns is a $43.00 return for every dollar invested!  E-mail is a relatively inexpensive way for a small business to stay in front of their customers with a large upside.

Templeton Integrated Marketing offers E-mail expertise in terms of:

·         Multi-prong approach to building your database

·         Ensuring compliance with CAN-SPAM laws

·         Moving prospects down the sales funnel to produce results

o   Deliver – with insight on how to make sure your e-mail makes it into the inbox

o   Open – strong, relevant subject lines are the key here

o   Clicks – getting the recipient back to your website where you have more information

o   Convert – having the recipient take the desired action requires a strong call to action and landing page

Social Media

Social Media is not for everyone, but it does have its place in and usually there are one or two aspects that can help grow your business.  Social Media is about engaging in a two way conversation with people – not about broadcasting a one way message.  Social Media consists of a variety of avenues from videos, podcasting, blogs and the big social networking sites: LinkedIn, Facebook, Twitter and MySpace.  Call me so we can discuss how Social Media can help your marketing efforts. 

Social Media does have business applications and can help you deliver news about your business, enhance customer service, provide valuable information that customers appreciate, allow you to gain insights into your customer base, monitor what people are saying about your company (and competitors) and help establish your market expertise.

While there is little, to no monetary cost associated with Social Media, you will have to invest time to make it worth your while.  Setting up your Social Media activities takes the most time, then you need to allot a certain amount of time every week for upkeep – it can be as little as 15 minutes a day! The important thing when considering Social Media for business promotion is to have a plan, what you want to accomplish, who your target market is and how much time you will commit to the program.  It’s easy to while away time with Social Media and then realize you haven’t addressed any of your business objectives but rather got distracted with an interesting tidbit.

Examples of Social Media

              Blogs                                     Videos                        Podcasts      
    
Social Networking Sites such as: Facebook, MySpace, Twitter and LinkedIn