Online/Internet Marketing

One of the primary differences between online and traditional marketing is measurability.  Online marketing efforts are easier to track and you can understand what specifics of your online campaign are driving results and quickly make adjustments to your program.  With online marketing you can tell how many people are seeing your ads, what “keywords” are driving them to your site and what triggers get them to purchase.

Online marketing is more than just having a website – it's about targeting your message to specific niches, developing the best way to reach them and building a relationship.  A website shouldn’t just be an online brochure.  You need to interact with your clients and have a relationship.  Interact with your customers by having them tell you what they want, having them turn to you for information and visiting your site on a regular basis.  Online marketing allows you to better follow the sales funnel, understand what triggers action and allow you to follow and protect your business reputation.

It all starts with strategy.  If you already have a site, let me conduct a site review and see how we can optimize it.  If you are building a site, I can help you to understand what you can reasonably expect from your site, who you are targeting, what are your client’s needs and what content you should be providing.

Keywords are the starting point.  Keywords are the words your site visitors will use to find your site.  It’s important to start all website projects with a good grasp of what terms need to be incorporated into your site.  While you may know the industry terms, are these the same words that your customers will be searching.  Through a learning process you will learn which terms drive the most traffic and the most sales.

Web Content – Content is king and developing great content is probably the most challenging aspect of online marketing.  Remember it’s not about your product or service but rather about meeting the needs of your clients, always keep in mind how can you help the client.

Web Usability – The concept is simple, can a person of average (or even below average) ability navigate your website and complete specific tasks.

Analytics – Understand what happened in terms people visiting your site, why it happened and most importantly what does this tell us, so we can improve your message.

Search Engine Optimization (SEO) – Help your target market find your site by understanding keywords, optimizing content, utilizing meta tags appropriately and more.

Pay Per Click (PPC) – Jump start traffic to your site with PPC.  You have control over who you are targeting and only pay for people who actually visit your site.

E-Mail Marketing – A key component to any online marketing program.  Start building your e-mail list today and stay in touch with your client base.

Social Media – Determine which aspects of social media can help you build your business and then implement with a strategy.